Lorena Zárate

Lorena Zárate Cuevas is Mexican and AIDA's positioning coordinator, working from Mexico City. She has a degree in Communications from the Universidad Iberoamericana in Mexico, with a specialization in journalism and advertising. Lorena has significant experience in communications and public relations in environmental, social and cultural organizations. Prior to joining AIDA, she led regional communications initiatives for the World Wildlife Fund (WWF). She has collaborated in the press areas of public sector entities, such as the Secretariat of Foreign Affairs and the Secretariat of the Interior, and has worked as a co-editor in print media.